Vita Coco - Packaging Redesign
A more colorful and whimsical take on an already-popular coconut milk brand- Vita Coco. This brand sources their coconuts from villages all over the globe and, in turn, provides materials, resources, and opportunities for the communities the coconut farmers are from.
I wanted to take the visual direction they already have and expand on it. I made the colors brighter, the type funkier, and leaned into the tropical theme even more.
See the research & process here.
